SELFRIDGES CHIRSTMAS CAMPAIGN 2023 ‘SHOWTIME’
Photographer THURSTAN REDDING
Movement director ERIC CHRISTISON
Set designer AFRA ZAMARA
Lead creative director JAMIE BRUNSKILL
Internal creative direction by EMILY DERRICK & JENNA MURRAY
Internal art directional support by MIKEY WOMACK & CHLOE BLOCH
Still life art direction by ELODIE MACEY
Graphics by SELFRIDGES DESIGN STUDIO
Styling by VINCENT LEVEY
Brand CCO LAURA WEIR
Set to be the biggest Christmas in the history of Selfridges and what with a new CCO at the helm, directing the show. I was brought in to bring Christmas 2023 to life through the world of theatre, to create SHOWTIME at Selfridges, Christmas 2023. Inviting customers to a theatrical extravaganza loaded with festive drama and delight. Brought to life through a fully integrated brand experience from partnerships with costume designer Max Allen and immersive performances within the store by the world renowned ‘Kit-Kat club’. All tied together cohesively through our hero campaign imagery which tells our story through the ideology of the ‘Dress rehearsal’ weather that be for the opening night at the theatre or Christmas day with friends and family, preparation is key for success and Selfridges is here to help. With the campaign imagery focussing around a series of choreographed tableaus and window displays all of which cohesively tie together to enable our story to come to life across all brand touch points both on and offline simultaneously. It’s SHOWTIME.
STILL LIFE
VIDEOS
MAX ALLEN COSTUMES
OOH
